In January Asus was planning to launch its new Zenfone 4 series in May. However, the Taiwanese company is now pushing back the dates to the end of July because of “design overhaul and efficiency upgrades”.
This information has been confirmed by Asustek CEO, Jerry Shen, Asus CEO. He said the Zenfone 4 smartphones would arrive in Q3 2017 with competitive prices, aiming to turn around the money-losing phone business of the company. Preliminary financial results show Asus is struggling with operating loss but he also added that the company should make a profit before the end of the year.
The upcoming Zenfone 4 series will have a flagship phone with 5.5” display and a NT$15,000 (almost $500) price tag and then add to the family with different sizes and variations later.
Shen also revealed that MWC 2018 is going to be the place where Asus will unveil its first Zenfone 5 device.